Delivering CRM Success
Maxima has over 10 years experience of delivering Customer Relationship Management (CRM) solutions - and with a proven track record of client success. Our clients include such well known organisations as Amey, Balfour Beatty, East Midlands Development Agency, Hanson, Kingspan and Pearson Publishing.
Microsoft Dynamics CRM 4.0 from Maxima is a fully integrated customer relationship management (CRM) system.
It gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. Delivered in a familiar Microsoft Office Outlook environment and with functionality for sales, marketing, and customer service, Microsoft Dynamics CRM delivers a fast, flexible and affordable solution.
Marketing: A clearer view of customers and more informed marketing investments
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft Dynamics CRM, your marketing professionals can leverage tools for:
- customer segmentation
- campaign planning and execution
- data extraction and cleansing
- analytics and reporting
- marketing/sales collaboration tools
- information sharing portals
Sales: Get more leads and close more business
Access a complete view of customer data online or offline and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities and close more deals, faster. Microsoft Dynamics CRM provides:
- lead and opportunity management
- account and contact management
- territory management
- forecasting and sales analytics
- offline and mobile device access
- quick access to products, pricing and quotes
Customer service: Provide more value to customers
Respond faster to customer service issues and empower your service organisation to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft Dynamics CRM provides functionality for:
- account and contact management
- case and interaction management
- product and contract management
- knowledge-base management
- service scheduling
- workflow across teams and groups
- service reporting and analytics
Nigel Thomas, Business Development & Marketing Manager, EIC Limited